In the first part of my PhD thesis, I explored how Douwe Egberts, one of the largest Dutch producers of coffee and tea, used images of factories and cultivation landscapes in their advertising campaigns between 1900 and 1950. By applying the semiotic insights of Roland Barthes, and theories of visual archetypes formulated by art historian Ernst Gombrich, I examined each marketing image on four levels. Firstly, I determine what their objective characteristics were, such as colours and techniques. Secondly, I analysed what subjects were foregrounded in these images. This differed depending on the type of environment depicted; for example, factories were often shown with many smoking chimneys, included numerous means of transport and carriers, and had captions such as ‘steam roasting factory’. Images of coffee and tea cultivation landscapes, meanwhile, often included palm trees, sweeping hills, and identifiably non-European figures and buildings. In the last category, the entire commodity chain – almost every step between the cultivation and consumption of coffee – was depicted.
This month and next, The Historical Journal will be publishing a special issue dedicated to examining the relationship between ‘Intoxicants and Early Modern European Globalization’. Co-edited by me and Kathryn James, the open access volume consists of an introduction and eleven case studies unpacking the spaces, practices, and material culture that characterised the production and consumption of intoxicants in Europe, the Atlantic, and South Asia between the sixteenth and eighteenth centuries.
One ear-achingly chilly day in February 2020, forty-odd pupils from secondary schools in Oldenburg and Neu Wulmsdorf, three teachers and I descended on the German Maritime Museum (DSM) in Bremerhaven. Our mission? To explore the museum’s extensive collection of intoxicant-related historical treasures and to brainstorm ideas for an exhibition – researched and curated by students with assistance from staff at the DSM – on the history of tobacco, coffee, tea, chocolate, and sugar in port cities of the early modern period.
Cathelijne van der Marel and Renate de Groot
An international conference organised and funded by the HERA research project Intoxicating Spaces: The Impact of New Intoxicants on Urban Spaces in Europe, 1600–1850, a collaboration between the University of Sheffield, the University of Oldenburg, the University of Stockholm, and Utrecht University.
In several Dutch books, plays, and poems written between the seventeenth and nineteenth centuries, coffeehouses are portrayed as spaces in which rational and civilised conversation took place. According to these texts, the people (more specifically, men) who visited these spaces did so to study, write, and discuss politics. This, we are told, encouraged them to be more civil and well-mannered, which in turn promoted the adoption of these qualities and behaviours across society as a whole. What we see here is the so-called ‘verburgerlijkingshypothese’ – or, in English, the ‘civilisation hypothesis’ – in all its glory. However, because these cultural processes are described in fictitious works, they don’t necessarily conform to reality ‘on the ground’. To find out what really went on in the coffeehouses of eighteenth-century Amsterdam, I did some research in the notarial records of the Amsterdam City Archive, a wide range of judicial documents prepared by the city’s legal scribes. And that’s where it gets interesting…
One of the most challenging aspects of the lockdown and social distancing measures necessitated by COVID–19 are the restrictions placed on the intoxicating spaces of everyday life. The inability to visit coffee shops, pubs, restaurants, and tea bars is for me and many others one of the most difficult psychological features of the current situation, and the forlorn sight of my favourite Sheffield haunts – many of which have played a small role in the project – standing abandoned like so many urban Mary Celestes is distressing (the UK hospitality sector, like many others, is facing an ‘existential crisis’ as a result of the pandemic). In the context of coronavirus and the new world it’s shaping it seems strange, then, that the growth of coffeehouses in London in the 1660s coincided with the devastating outbreak of bubonic plague that swept the city in 1665. The last and most severe of seven such epidemics that visited the metropolis over the early modern period, and with a fatality rate of around 80%, it ravaged all but four of London’s 130 parishes, killing an estimated 100,000 people in total (roughly a quarter of its population). Like us, early modern Londoners for the most part ate, drank, socialised, and worked outside of their homes; what did the plague and the measures taken to control it mean for their daily experience of the urban environment in general and its intoxicating spaces in particular?
One of early modern London’s most common intoxicating spaces was the coffeehouse; a 1739 survey by historian and topographer William Maitland identified 551 institutions in the capital (although the real figure was probably higher), while by the turn of the nineteenth century there were around 2,000 metropolitan establishments, making London the most caffeinated city in the world outside Constantinople. At a loose end before a meeting a couple of weeks ago, I decided to go in search of a handful of better-known City coffeehouses to see what remains of them within the urban landscape.
A key part of the Intoxicating Spaces project is our work with schools in the UK, Germany, the Netherlands, and Sweden. Back in October, a group of 30 pupils from our Stockholm partner school Nacka Gymnasium joined our Swedish research team at Nordiska Museet, Sweden’s largest museum of cultural history, for a day among their intoxicant-related holdings. Here, the pupils share their favourite discoveries…
One of the central and most rewarding aspects of the Intoxicating Spaces project is our work with sixth formers from schools in Utrecht, Oldenburg, Sheffield, and Stockholm. We’re all film-lovers, so Stephen suggested we assemble for our participating pupils a ‘must-watch’ list of family-friendly movies that deal with drugs and intoxicants in time and space at various points in history. We’re pretty pleased with the resulting roster, so, with the holiday season looming and sofas and widescreens poised for action, we thought we’d share it on the blog as well! Let us know if we’ve missed anything…
Seas of rustic little-boy-blue flowers lining the paths stole the show on our summer wanderings through the rolling fields of Thuringia. I bored the kids as I analogously puzzled over its name. Was it a cornflower? Some kind of dandelion? A quick web search back at basecamp revealed all: chicory. A pretty, prolific weed with a weighty history. Ever heard of ‘caro’ or ‘muckefuck’ (meaning something like brown rotten wood in the German Rhine dialect)? All made from the root of the humble chicory plant. But why and when did Europeans start using chicory as a substitute for coffee? What does the history of ‘fake’ coffee have to do with that of ‘real’ coffee?
One of the key sources we’re using to reconstruct the intoxicating spaces of our four case study cities are the so-called ego documents that proliferated across our period: diaries, letters, memoirs, and travel accounts. Some of the UK’s best manuscript holdings of these sources can be found at the Bodleian Libraries in Oxford, so last week saw me on a train to the crisp and autumnal dreaming spires to work through a selection. Ensconced in the wonderful Weston Library, I started with London diaries – including that of a country parson from Oxfordshire who seems to have spent most of his time in the capital purchasing different varieties of tea from Twinings – and, having finished those, turned my attention to their excellent collection of seventeenth-, eighteenth-, and nineteenth-century correspondence. This consists of c.50,000 letters, all abstract-searchable within Early Modern Letters Online, an incredibly useful resource created by the Cultures of Knowledge project.
The history of new intoxicants is intimately connected to one of the darkest chapters in history: that on slavery, and the exploitative world economic system that sustained it. The increasing demand for consumables such as sugar, tobacco, and coffee in Europe was supplied by New World plantations run by white planters, managers, and overseers and cultivated by enslaved black workers from Africa. More than 12 million enslaved were forcibly transported between 1500 and 1865; an estimated 1.8 million died en route. There is a cruel irony at play here: when we miss our morning hit of caffeine, sugar, or nicotine and withdrawal symptoms set in, we should remember that the psychological and metaphorical ‘enslavement’ of millions to an intoxicant is the historical result of the physical and literal enslavement of millions of African workers and their trafficking to the Americas.