In the first part of my PhD thesis, I explored how Douwe Egberts, one of the largest Dutch producers of coffee and tea, used images of factories and cultivation landscapes in their advertising campaigns between 1900 and 1950. By applying the semiotic insights of Roland Barthes, and theories of visual archetypes formulated by art historian Ernst Gombrich, I examined each marketing image on four levels. Firstly, I determine what their objective characteristics were, such as colours and techniques. Secondly, I analysed what subjects were foregrounded in these images. This differed depending on the type of environment depicted; for example, factories were often shown with many smoking chimneys, included numerous means of transport and carriers, and had captions such as ‘steam roasting factory’. Images of coffee and tea cultivation landscapes, meanwhile, often included palm trees, sweeping hills, and identifiably non-European figures and buildings. In the last category, the entire commodity chain – almost every step between the cultivation and consumption of coffee – was depicted.
This month and next, The Historical Journal will be publishing a special issue dedicated to examining the relationship between ‘Intoxicants and Early Modern European Globalization’. Co-edited by me and Kathryn James, the open access volume consists of an introduction and eleven case studies unpacking the spaces, practices, and material culture that characterised the production and consumption of intoxicants in Europe, the Atlantic, and South Asia between the sixteenth and eighteenth centuries.
Published on 18 September 1810, this etching of Saartjie Baartman (1789–1815), who had recently arrived in Britain and came to be known as the Hottentot Venus, testifies to the contemporary obsession with exoticism. Born among the Khoikhoi people of southern Africa, Baartman’s life is perhaps one of the most striking examples of colonial exploitation. Subjected to Dutch domination in her childhood and adolescence, she was objectified by the British in her youth, and was dehumanised by the French for the rest of her life and beyond. Histories of her display in the freak shows of London and Paris in the course of the long eighteenth century bring into focus torturous episodes of violence and humiliation. These were justified as legitimate scientific curiosity regarding her body, based on polite standards of respectability and refinement. Standing exposed on the imperial stage, Baartman’s (mis)treatment at the hands of the metropolitan populace overstepped the premises of Enlightenment virtues of dignity and propriety that were so dearly prized. The repatriation and reburial of her remains in 2002 in her homeland were acts of restoring of the vestiges of personhood that she had been denied by the western world.
The River Thames as it flows through London is tidal, meaning twice per day part of the riverbed is exposed for a few hours. This area, known as the Thames foreshore, is a rich archive of (among other things) the remnants of two millennia of the city’s relationship with intoxicants. From tobacco to sugar to opium, the river delivers evidence of how they were imported, refined, sold, and consumed, but it is an archive like no other.
An international conference organised and funded by the HERA research project Intoxicating Spaces: The Impact of New Intoxicants on Urban Spaces in Europe, 1600–1850, a collaboration between the University of Sheffield, the University of Oldenburg, the University of Stockholm, and Utrecht University.
A German broadside published in 1658. Eight vignette etchings and a poem recount the story of tobacco’s arrival in Europe, and its ‘praiseworthy use by some German heroes/as well as the same’s real power and effect’. In the first image Native Americans, some adorned with feathered headdresses and smoking long pipes, appear to dance about with abandon.
One of early modern London’s most common intoxicating spaces was the coffeehouse; a 1739 survey by historian and topographer William Maitland identified 551 institutions in the capital (although the real figure was probably higher), while by the turn of the nineteenth century there were around 2,000 metropolitan establishments, making London the most caffeinated city in the world outside Constantinople. At a loose end before a meeting a couple of weeks ago, I decided to go in search of a handful of better-known City coffeehouses to see what remains of them within the urban landscape.
A key part of the Intoxicating Spaces project is our work with schools in the UK, Germany, the Netherlands, and Sweden. Back in October, a group of 30 pupils from our Stockholm partner school Nacka Gymnasium joined our Swedish research team at Nordiska Museet, Sweden’s largest museum of cultural history, for a day among their intoxicant-related holdings. Here, the pupils share their favourite discoveries…
One of the central and most rewarding aspects of the Intoxicating Spaces project is our work with sixth formers from schools in Utrecht, Oldenburg, Sheffield, and Stockholm. We’re all film-lovers, so Stephen suggested we assemble for our participating pupils a ‘must-watch’ list of family-friendly movies that deal with drugs and intoxicants in time and space at various points in history. We’re pretty pleased with the resulting roster, so, with the holiday season looming and sofas and widescreens poised for action, we thought we’d share it on the blog as well! Let us know if we’ve missed anything…
In the 1990s, maritime archaeologists started to excavate the remains of a shipwreck in Beaufort Inlet on the North Carolina coast, excavations that continue (you can follow their progress on this website). It’s now generally accepted that the ship on the bottom of the inlet is the Queen Anne’s Revenge, a frigate with 40 guns and capacity for 150 men that was nothing less than the flagship of a small squadron of pirate ships under the command of one of the most famous pirates in history: Edward Teach, or Thatch, better known as Blackbeard. From letters to the Admiralty, newspaper reports, and testimonies from pirate trials, we know that the ship ran aground on a sandbar on 9 June 1718. Attempts to free her were in vain, and after a few hours the crew abandoned the ship, its valuable cargo, and their personal possessions. Over subsequent weeks the vessel slowly disintegrated and finally ended its eventful life on the seabed.
Seas of rustic little-boy-blue flowers lining the paths stole the show on our summer wanderings through the rolling fields of Thuringia. I bored the kids as I analogously puzzled over its name. Was it a cornflower? Some kind of dandelion? A quick web search back at basecamp revealed all: chicory. A pretty, prolific weed with a weighty history. Ever heard of ‘caro’ or ‘muckefuck’ (meaning something like brown rotten wood in the German Rhine dialect)? All made from the root of the humble chicory plant. But why and when did Europeans start using chicory as a substitute for coffee? What does the history of ‘fake’ coffee have to do with that of ‘real’ coffee?
The history of new intoxicants is intimately connected to one of the darkest chapters in history: that on slavery, and the exploitative world economic system that sustained it. The increasing demand for consumables such as sugar, tobacco, and coffee in Europe was supplied by New World plantations run by white planters, managers, and overseers and cultivated by enslaved black workers from Africa. More than 12 million enslaved were forcibly transported between 1500 and 1865; an estimated 1.8 million died en route. There is a cruel irony at play here: when we miss our morning hit of caffeine, sugar, or nicotine and withdrawal symptoms set in, we should remember that the psychological and metaphorical ‘enslavement’ of millions to an intoxicant is the historical result of the physical and literal enslavement of millions of African workers and their trafficking to the Americas.