In the first part of my PhD thesis, I explored how Douwe Egberts, one of the largest Dutch producers of coffee and tea, used images of factories and cultivation landscapes in their advertising campaigns between 1900 and 1950. By applying the semiotic insights of Roland Barthes, and theories of visual archetypes formulated by art historian Ernst Gombrich, I examined each marketing image on four levels.
This month and next, The Historical Journal will be publishing a special issue dedicated to examining the relationship between ‘Intoxicants and Early Modern European Globalization’. Co-edited by me and Kathryn James, the open access volume consists of an introduction and eleven case studies unpacking the spaces, practices, and material culture that characterised the production and consumption of intoxicants in Europe, the Atlantic, and South Asia between the sixteenth and eighteenth centuries.
One ear-achingly chilly day in February 2020, forty-odd pupils from secondary schools in Oldenburg and Neu Wulmsdorf, three teachers and I descended on the German Maritime Museum (DSM) in Bremerhaven. Our mission? To explore the museum’s extensive collection of intoxicant-related historical treasures and to brainstorm ideas for an exhibition – researched and curated by students with assistance from staff at the DSM – on the history of tobacco, coffee, tea, chocolate, and sugar in port cities of the early modern period.