In Utrecht University Library there is a Dagwyser, or almanac, for the year 1783, which formerly belonged to Joan Gideon Loten (1710–1789), a Dutchman, who had been Governor of Makassar [Sulawesi, Indonesia] (1744–1749) and Ceylon [Sri Lanka] (1752–1757) and who spent most of his career with the Dutch East Indies Company. The Dagwyser is a booklet covered by green parchment, a so-called ‘envelope book’.
Slavery, Capitalism, and the Industrial Revolution: Sweet Industriousness and the Role of the Sugar Economy
In this lecture, co-organised with the Sheffield Centre for Early Modern Studies and delivered in-person at the University of Sheffield on 7 October, Professor Maxine Berg (University of Warwick) previews material from her new book – co-authored with long-standing collaborator Professor Pat Hudson – on Slavery, Capitalism, and the Industrial Revolution.
In the first part of my PhD thesis, I explored how Douwe Egberts, one of the largest Dutch producers of coffee and tea, used images of factories and cultivation landscapes in their advertising campaigns between 1900 and 1950. By applying the semiotic insights of Roland Barthes, and theories of visual archetypes formulated by art historian Ernst Gombrich, I examined each marketing image on four levels.